Will this YouTube video idea attractbuyers or just viewers?
Paste a YouTube video idea, your target customer, and what you sell. Get an instant verdict on whether it will generate leads.
3 free evaluations remaining
Your video ideas score well. Your conversion setup might not.
In our diagnostic, we map your full YouTube acquisition system: topics, CTAs, and the lead path from viewer to customer.
How it works
Enter your video idea
Type any YouTube video idea you're considering, your target customer, and what you sell.
Get a clear verdict
See a direct verdict on whether this topic will generate leads, plus scores across four buyer intent dimensions.
Act on it
If the idea scores well, produce it with confidence. If it doesn't, generate better buyer-intent ideas before you spend production time.
How the Video Idea Evaluator works
Every topic is scored across four BuyerFit dimensions: Buyer Intent, Audience Fit, Problem Urgency, and Conversion Path. These map directly to whether a viewer is likely to become a customer.
Buyer Intent checks for signal words in your video idea: "best," "vs," "review," "setup," "fix," "cost." These indicate a viewer researching a decision, not satisfying curiosity. Audience Fit checks whether the video idea attracts your actual target customer or a different audience. Problem Urgency measures how close the viewer is to an active problem they need solved today.
Conversion Path is where most businesses underestimate the analysis. A topic can attract the right viewer and still have no natural moment to introduce your product. The evaluator checks whether the video's subject creates a logical opening, or forces your product into an unrelated conversation.
Buyer intent beats search volume for B2B YouTube
A video with 200 views and 40 qualified leads is worth more than a video with 50,000 views and zero pipeline. That is not a controversial claim. Yet almost every YouTube planning framework optimises for the second outcome.
Search volume tells you how many people type a query. It says nothing about whether those people have money, a problem you solve, or any intention to buy. B2B channels that grow revenue from YouTube consistently target low-to-medium volume topics with high buyer intent over high-volume topics that attract the wrong audience.
The difference between "How Shopify Apps Make Money" and "Best Upsell Apps for Shopify Stores" is not the search volume. It is who types each query and what they do afterward. Our high-intent topic research framework explains how to systematically find the topics that attract buyers instead of browsers.
What to do when your video idea scores low
A low Buyer Intent score almost always means the video idea is framed around explanation rather than problem-solving. The fix is usually in the title. "How email marketing works" becomes "Why your email sequences aren't converting Shopify visitors." Same broad subject, completely different viewer and intent.
A low Audience Fit score means the video idea attracts the wrong people. No amount of CTA optimisation fixes this. Use the Video Ideas Generator to find topics that start from your buyer's specific context.
A weak Conversion Path score is the hardest to fix in post. If the video subject has no logical moment to introduce your product, that moment will feel forced. Start with a better idea from the Generator, built around the buyer's problem from the first frame.
How to read your scores
| Score | What it means | What to do |
|---|---|---|
| High | Viewers are evaluating or purchasing. Strong conversion potential. | Produce it. Move to title and script. |
| Medium | Mixed audience. Some buyers, some researchers. | Reframe with buyer-specific language. Test a tighter angle. |
| Low | Viewers are learning, not buying. No conversion path. | Replace the idea. Generate new ones with the Ideas Generator. |
Who this evaluator is for
This tool is for B2B founders, marketers, and content teams who use YouTube to generate pipeline. If your goal is leads, demos, or sales conversations from YouTube, the evaluator checks whether a video idea will deliver that before you spend production time.
It is especially useful for SaaS companies, consultants, and agencies where a single customer can be worth $5,000-100,000+. At those LTVs, evaluating one idea before filming saves more than the cost of producing a bad video.
Who this evaluator is not for
If you are building a YouTube audience for ad revenue, brand partnerships, or subscriber growth, this tool will give misleading scores. It is calibrated for buyer intent, not viewer entertainment. A "Day in the Life" vlog will score low even if it would perform well as audience-building content. That is by design. For the broader picture of how YouTube fits into B2B acquisition, see our guide on YouTube marketing for B2B companies.
The 4 scoring dimensions explained
1. Buyer Intent
Measures whether the video idea contains signals that indicate a purchasing decision: comparison keywords ("best," "vs," "review"), pricing language, or problem-resolution phrases. High buyer intent means the viewer is researching a decision, not learning a concept.
This is the most important dimension. A high score here means the viewer has money and a problem.
2. Audience Fit
Checks whether the video idea will attract your specific target customer, not a different audience. "How to build a Shopify app" attracts developers. "Best upsell apps for Shopify stores" attracts store owners. If you sell to store owners, the first idea has low audience fit regardless of search volume.
Low audience fit cannot be fixed in post-production. It requires a different topic.
3. Problem Urgency
Evaluates whether the video addresses a problem the viewer is experiencing right now. "Not converting," "broken checkout," and "losing customers" signal immediate pain. "Introduction to marketing" signals curiosity, not urgency. Urgent problems convert faster because the viewer needs a solution today.
High urgency topics have shorter sales cycles. The viewer is already motivated to act.
4. Conversion Path
Assesses whether the video topic creates a natural moment to introduce your product. "Best CRM for small teams" lets a CRM company demonstrate their product without forcing a pitch. "History of customer management" has no natural product moment. The tool checks for this structural fit.
A strong conversion path means the product mention feels helpful, not salesy.
Common evaluation mistakes
Overriding a low score because the topic "feels" right
Gut feeling is useful in many business decisions. Topic selection is not one of them. If the evaluator scores an idea low on buyer intent, the idea will attract learners. You may like the topic personally. Your customers are not searching for it when they are ready to buy.
Evaluating only one idea per topic cluster
"How email marketing works" will score differently from "Why your email sequences are losing Shopify revenue." Same broad topic, completely different buyer intent. Test 3-4 framings of the same subject. The evaluator is fast enough to run multiple variations in under a minute.
Ignoring the Conversion Path dimension
A video can score high on buyer intent and audience fit but still have no natural product moment. If you cannot see where your product fits into the video's narrative, the CTA will feel forced. Forced CTAs get skipped. Check all four dimensions, not just the top line verdict.
Frequently asked questions
Is this video idea evaluator free?
Yes. You get 3 free evaluations without signup. Enter a business email to unlock unlimited evaluations at no cost. There is no paid version.
How is buyer intent different from search volume?
Search volume tells you how many people type a query. Buyer intent tells you whether those people are ready to purchase. "What is CRM" has high search volume and zero buyer intent. "Best CRM for small teams" has lower volume but the person typing it is actively shopping. This tool measures intent, not volume.
Can I evaluate ideas I did not generate with SellOnTube?
Yes. Paste any video idea from any source. The evaluator works on any topic, regardless of where the idea originated. You can also use it to evaluate competitors' video topics to understand their buyer intent strategy.
What does the Funnel Stage classification mean?
Awareness means the viewer is learning about a problem or category. Consideration means they are evaluating solutions. Decision means they are choosing between specific options. For B2B channels, Consideration and Decision stage ideas generate the most pipeline.
How accurate is the scoring?
The evaluator uses keyword pattern matching across proven buyer-intent signals. It is directionally accurate for deciding whether to invest production time in an idea. It is not a guarantee of performance. Think of it as a quality gate, not a prediction engine.
Should I only produce ideas that score "High"?
Not necessarily. A "Moderate" score with strong Audience Fit can still generate leads if the viewer matches your ICP. But "Low" scoring ideas should be reframed or replaced. The production cost of a video is too high to spend on topics that structurally cannot convert.
Next step
Your idea scored well. Now generate ideas, craft titles, or optimize for search.
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