Turn YouTube into a bottom-of-funnel acquisition channel for your Shopify app
For Shopify App Companies We capture high-intent search demand on YouTube and convert it into app installs, demos, and qualified signups.
Fit Check
Who This Is For (and Not For)
This is for you if:
- You run a Shopify app doing ~$10k to $100k+ MRR
- Paid ads work, but CAC keeps rising
- Installs drop the moment ad spend pauses
- You want a compounding acquisition channel, not another experiment
This is not for:
- DTC brands selling physical products
- Creator-led or influencer-first strategies
- Teams looking for "brand awareness" videos
- One-off video projects without long-term intent
The Real Problem
It's Not Your Product
Most Shopify apps don't have a product problem.
They have a discovery problem.
Merchants don't wake up wanting your app.
They wake up wanting to solve a problem.
They search:
"Best [category] app for Shopify""How to fix [problem] on Shopify""[Tool A] vs [Tool B]"If your app doesn't show up during this research phase, you lose the install, even if your product is better.
The Opportunity
Why YouTube (When Done Right) Works for Shopify Apps
YouTube is the second-largest search engine.
When videos are built around buying-intent keywords, YouTube becomes:
Discovery
Education
Comparison
Conversion
All in one flow.
Most teams fail because they treat YouTube like:
- Social media
- Influencer marketing
- Branding
We treat it like
Search-Driven Acquisition
Our Process
The SellOnTube System
High-Intent Topic Discovery
We identify YouTube search terms that indicate install-level intent, not curiosity.
Competitive Topic Validation
We analyze what already ranks and design angles your app can realistically win.
BoFu YouTube Content Creation
Faceless, focused videos built to: match search intent, explain the problem clearly, and position your app as the solution.
Conversion-First Distribution
Every video routes viewers to the right next step: app listing, demo page, or signup flow. This is not content marketing. It's demand capture.
The Advantage
Why This Works Especially Well for Shopify Apps
Instead of renting traffic every month, you build assets that keep working.
Merchants actively research
Shopify merchants research before installing apps. They watch videos to understand solutions.
Search-driven categories
App categories are already search-driven. People type specific queries looking for solutions.
Comparison queries convert
Comparison and "best tool" queries convert well because they indicate buying intent.
Long-term influence
YouTube videos influence install decisions long after publishing. They compound over time.
Real Results
A 12-Month Shopify App Experiment
We ran YouTube and blog content in parallel for a Shopify app. Here's what happened.
3.25x
More conversions from YouTube vs Blog
12-Month Results
YouTube grew every month
Conversions increased consistently over 12 months
Blog stayed flat
Traffic decayed as AI and algorithm changes hit
BoFu keywords won
High-intent search queries drove real conversions
"By the final month, YouTube was converting at nearly 5x the rate of our blog. The compounding effect is real."
- Satya, who ran this experiment as Head of Marketing
About Us
SellOnTube
SellOnTube is a founder-led YouTube acquisition agency focused on BoFu growth.
We don't run channels for views. We build search-driven YouTube funnels for SaaS and Shopify-focused products.
Our work is designed for teams who care about:
Not vanity metrics.
How We Work
Engagement Model
Monthly Retainer
We work on a monthly retainer because YouTube acquisition compounds over time:
- Videos rank
- Authority builds
- Installs become more consistent
Custom Pricing
Pricing depends on:
- App category
- Competition level
- Content velocity required
All details discussed on the strategy call.
FAQ
Frequently Asked Questions
Is YouTube really bottom-of-funnel?
Yes, when built around search intent, not subscribers or trends.
How long until results?
Early traction can appear in weeks. Compounding impact builds over months.
We tried content before. Why is this different?
Most content fails because it's not tied to buying-intent queries.
Is our niche too small?
Smaller niches often convert better due to lower competition.
Do you handle everything?
We handle strategy, research, and video creation. You provide product context and approvals.
Is this a replacement for ads?
No. It's a complementary acquisition layer that reduces long-term dependency.
If your Shopify app already works, it's time to fix discovery.
Not build more features. Let's turn YouTube into a real acquisition channel.