YouTube fails for businesses with impulse-buy products, tiny addressable markets, sub-24-hour sales cycles, or zero willingness to invest in production. Five honest tests to run before committing.
Plug your LTV, production cost, and close rate into a simple formula. See the exact number of clients your YouTube channel needs per year to break even, by business type.
A YouTube business plan covers four pillars: content strategy, production costs ($200-2,000/mo), publishing cadence, and an ROI timeline. Use this template to build a channel that generates leads, not just views.
You followed the YouTube playbook for six months and have nothing to show for it. Before you quit, run these 6 diagnostic checks. The problem is almost always strategy, not content.
Most B2B video fails because it lives on one channel. This playbook covers the 4-channel video stack, 12 video types mapped to the buyer funnel, and a 90-day plan to turn video into pipeline.
A $12k/year YouTube channel can generate 200+ demo requests for SaaS companies by month 18. Real cost breakdowns, lead flow timelines, and the exact point where YouTube beats paid acquisition.