路 Sathyanand 路 YouTube Strategy
YouTube Marketing Attribution: 5 Signals That Prove Pipeline
Your CRM says YouTube generated zero pipeline. Your sales team says prospects keep mentioning your videos. Here are 5 signals that capture what GA4 misses.
YouTube Strategy
路 Sathyanand 路 YouTube StrategyYouTube vs Paid Ads for B2B: Cost-Per-Lead Comparison
Organic YouTube generates B2B leads at $5-15 CPL after ramp-up. LinkedIn Ads cost $50-150. Google Ads run $30-80. The real difference: YouTube compounds while ad spend vanishes overnight.
路 Sathyanand 路 YouTube StrategyYouTube Analytics for Other Channels: Competitive Research Guide
3 methods to analyze competitor YouTube channels you don't own. Free tools, freemium extensions, and advanced intelligence tactics for B2B channel strategy.
路 Sathyanand 路 YouTube StrategyYouTube Marketing Tools: The Complete B2B Stack (2026)
12 YouTube marketing tools rated by business ROI, not feature count. Keyword research, SEO, analytics, production, and scheduling with a $0/month starter stack.
路 Gautham 路 YouTube StrategyYouTube and the B2B Buyer Journey: 82% Choose Day 1 Vendors
Google surveyed 2,063 B2B buyers. 82% chose vendors already on their shortlist. 60% used YouTube during evaluation. 14 data points that prove: if you are not on YouTube, you are not on the list.
路 Sathyanand 路 YouTube StrategyYouTube Content Strategy: Plan Videos That Bring Customers
The 3-layer content strategy that turns a YouTube channel into a lead generation engine. Discovery, nurture, conversion. With a 90-day calendar template.