You build the app.
We help you
grow it.
More installs, less churn, merchants who actually stick around. Shopify app growth is a specialty. It is all we do.
Your growth layer
ActiveAll of this. So you don't have to.
3.25x
more conversions via YouTube vs blog
120 days
from listing rewrite to live knowledge base
$3,500/mo
retainer, ongoing
The problem
Good apps stay invisible.
Not because they're bad.
Your listing underperforms. Support tickets pile up that docs should handle. Content that should drive installs does not exist or does not rank. This work is either missing or half-done. Every month it stays that way, merchants who need your app install a competitor instead.
Discovery
01
Your listing is not converting like it should
Generic title, vague value prop, screenshots that do not sell. Merchants scroll past in under three seconds. The listing is the first sale and most apps lose it.
02
Reviews are not working for you
Replies are late or generic. No outreach to happy merchants. No presence on G2 or Capterra. Review velocity affects your App Store ranking and you are leaving it to chance.
Evaluation
03
Content is not generating installs
Blog that stalled after two posts. Product video that was never made or never updated. The apps that grow past 500 installs all have content compounding for them. Yours probably does not.
Retention
04
Merchants churn in the first week
Early churn is almost always an onboarding and documentation gap. The product works. Merchants just never figure that out before they leave.
05
Support is reactive, not scalable
Same questions, answered one at a time. No knowledge base deflecting the repeats. No onboarding docs preventing the confusion in the first place. Support costs time that should go to building.
Case studies
Two clients. Two types of proof.
Left Foot Software
Multi-app Shopify suite
120 days
Zero growth infrastructure to full growth layer
ASO rewrite. Now ranking #1 on Google for "gs1 assistant."
Product video scripted, recorded, and edited. Founder never on camera.
30-50 article knowledge base. Uninstall rate improving.
Pricing strategy rebuilt around real merchant usage.
Shopify App Company
Inventory & operations category
3.25x
More conversions from YouTube vs blog
YouTube: 1,257 conversions. Blog: 411. Same topics, same offers.
48 videos over 12 months. Bottom-of-funnel keywords only.
Gap widened every month. Started at 2.5x, ended at 4.9x.
Tracked via Google Analytics on install-button clicks.
The comparison
Two ways to run
a Shopify app company.
Without Shopify app growth expertise
Listing copy written by whoever had 20 minutes between sprints
Same five support questions, answered from scratch, every single day
No product video. Merchants install blind and churn.
Reviews answered late, if at all. No outreach to happy merchants.
Blog or content plan that stalled after the first two posts
Pricing set at launch and never stress-tested against real usage
With SellOnTube
Listing rewritten by ASO specialists. Converts before the click.
Knowledge base deflects the repeat questions. Support scales.
Product video scripted, recorded, and edited by our team. Reusable everywhere.
Every review answered on-brand. G2, Capterra, Product Hunt covered.
SEO content publishes monthly. Installs come in from search.
Pricing model built on actual merchant usage patterns. Not guesswork.
What we handle
Shopify app growth.
That is all we do.
The work that actually moves installs and keeps merchants around.
We build the content layer around your product. From the App Store listing to the help center article a merchant reads at 11 PM.
App Store Optimization → Discovery
Listing rewrite
title, subtitle, description, search terms
Rewritten for what merchants actually type into the search bar. Your listing converts before they even click through.
Product demo video
voiceover + screen capture, fully produced
We script, record, and edit. A professional video for your App Store listing, YouTube, and landing page. You never touch a camera.
Review management
every review answered, new ones surfaced
Shopify reviews replied to under your brand voice. G2, Capterra, Product Hunt submitted. Outreach sequences to surface new reviews.
Website & SEO Content → Evaluation
SEO content
2 to 4 posts/month, permanently indexed
Content that reaches merchants before they search for your app. Landing pages, use-case pages, comparison guides. Publishes once, keeps generating installs.
YouTube & Video → Understanding
Video marketing for Shopify apps
demo, tutorial, onboarding, feature explainers
Demo videos, feature walkthroughs, onboarding tutorials. Goes on your listing, landing page, and YouTube. We scripted, recorded, and edited Left Foot's product demo. The founder never touched a camera.
User Guides & Documentation → Retention
Knowledge base and user guides
30 to 50 articles, help center + embedded in-app
Merchants uninstall in week one because they get stuck and find no help. A 30-to-50-article knowledge base turns that around.
Uninstall rate improving after knowledge base went live. Left Foot Software
Churn
improving post-launch
Project-based add-on
UX copy and pricing strategy
onboarding, button labels, error messages, empty states, pricing model
We audit the words merchants see that are not features: onboarding, empty states, error messages. Pricing model based on merchant behavior, not what competitors charge.
How it works
Three steps. No guesswork.
Book a discovery call
30 minutes. We review your app, listing, install curve, and top support tickets. If we can help, we tell you exactly what we would propose and what it costs.
We audit and propose
Specific deliverables scoped to your app. Listing rewrite, knowledge base plan, video brief, content calendar. No surprises once we start.
We build, you ship
Foundation phase: 6 to 8 weeks. We handle listing, docs, video, and content while your team ships features. Retainer kicks in for ongoing content, reviews, and support infrastructure.
Is this a fit?
You are a fit if your app
looks like this.
Shopify app company that wants more installs, better activation, or lower churn
Active installs and some revenue, past the early experimental stage
High early churn you cannot fully explain
Support inbox stealing time from building
Multiple apps in portfolio, or plans to build more
Not the right fit: apps in the very early experimental stage, teams that already have Shopify-app-specific growth expertise in-house, or teams looking purely for paid ads management.
Pricing
Start where you need to.
Expand as you grow.
Foundation work is one-time. Ongoing is monthly. Most clients start both at once.
Foundation
$2,500+
one-time per app
Retainer
Most popular$3,500/mo
ongoing, per app
Embedded partner
$6,000+/mo
portfolio-wide
Common questions
FAQs
How is this different from a marketing agency?
A marketing agency runs campaigns across industries. We only do Shopify app growth: ASO, content, video, documentation, reviews, pricing. We know what moves installs and retention in the Shopify ecosystem because that is all we work on.
How much of my time does this require?
Heavy input at the start: we need to understand your app, your customers, and what you already know about why merchants install and uninstall. After the first few weeks, involvement stays light.
How long does the foundation phase take?
Six to eight weeks per app for ASO, user guides, product video, and landing page copy. Timeline depends mostly on how quickly you can give us product access and turn around content reviews.
Can you work across multiple apps?
Yes. The positioning and customer research for your first app largely carries over to the rest of your portfolio. Expanding is faster and cheaper than starting fresh each time.
What results can I expect?
Left Foot Software: uninstall rate improving, support load cut, app ranking #1 on Google for its category. All in 120 days. A separate client saw 3.25x more conversions from YouTube content vs blog over 12 months. Results depend on your starting point. The discovery call tells us what is realistic for your app.
How do we get started?
Book a 30-minute discovery call. We look at your app, your listing, and your install curve. If we can help, we tell you exactly what we would propose and what it would cost. No pitch deck, no follow-up sequence.
Next step
Let's grow
your Shopify app.
Book a 30-minute call. We look at your app, find the biggest gaps, and tell you exactly where we would start.
Book a discovery callNo pitch deck. No follow-up sequence. Just a direct conversation.