For Shopify app owners
You build the app.
We help you grow it.
More installs, less churn, merchants who actually stick around. We run growth for Shopify apps end to end.
3.25×
more conversions from YouTube vs blog, same topics
120 days
from listing rewrite to live knowledge base
$3,500/mo
flat retainer, month to month, cancel anytime
Good apps stay invisible.
Your listing underperforms. Support tickets pile up that docs should handle. Content that should drive installs does not exist or does not rank. Every month it stays that way: merchants who need your app install a competitor instead.
01
Your listing is not converting like it should
Generic title, vague value prop, screenshots that do not sell. Merchants scroll past in under three seconds. The listing is the first sale and most apps lose it.
02
Reviews are not working for you
Replies are late or generic. No outreach to happy merchants. No presence on G2 or Capterra. Review velocity affects your App Store ranking and you are leaving it to chance.
03
Content is not generating installs
Blog that stalled after two posts. Product video that was never made or never updated. The apps that grow past 500 installs all have content compounding for them.
04
Merchants churn in the first week
Early churn is almost always an onboarding and documentation gap. The product works. Merchants just never figure that out before they leave.
05
Support is reactive, not scalable
Same questions, answered one at a time. No knowledge base deflecting the repeats. No onboarding docs preventing the confusion in the first place. Support costs time that should go to building.
Case studies
Two clients. Two types of proof.
120 days
Zero growth infrastructure to full growth layer
Left Foot Software
Multi-app Shopify suite
- ASO rewrite. Now ranking #1 on Google for “gs1 assistant.”
- Product video scripted, recorded, and edited. Founder never on camera.
- 30-50 article knowledge base. Uninstall rate improving.
- Pricing strategy rebuilt around real merchant usage.
Shopify App Company
Inventory & operations category, 12-month data
- YouTube: 1,257 conversions. Blog: 411. Same topics, same offers.
- 48 videos over 12 months. Bottom-of-funnel keywords only.
- Gap widened every month. Started at 2.5x, ended at 4.9x.
- Tracked via Google Analytics on install-button clicks.
3.25×
More conversions from YouTube vs blog
YouTube
1,257
Blog
411
Install-button clicks over 12 months, Google Analytics
Two ways to run a Shopify app company.
Without app growth expertise
- Listing copy written by whoever had 20 minutes between sprints
- Same five support questions, answered from scratch, every single day
- No product video. Merchants install blind and churn.
- Reviews answered late, if at all. No outreach to happy merchants.
- Blog or content plan that stalled after the first two posts
- Pricing set at launch and never stress-tested against real usage
With SellOnTube
- Listing rewritten by ASO specialists. Converts before the click.
- Knowledge base deflects the repeat questions. Support scales.
- Product video scripted, recorded, and edited by our team. Reusable everywhere.
- Every review answered on-brand. G2, Capterra, Product Hunt covered.
- SEO content publishes monthly. Installs come in from search.
- Pricing model built on actual merchant usage patterns. Not guesswork.
Everything a Shopify app
needs to grow.
We build the content layer around your product. From the App Store listing to the help center article a merchant reads at 11 PM. Four stages of the merchant journey, one team covering all of them.
01 Discovery +
Listing rewrite
title, subtitle, description, search terms
Rewritten for what merchants actually type into the search bar. Your listing converts before they even click through.
Product demo video
voiceover + screen capture, fully produced
We script, record, and edit. A professional video for your App Store listing, YouTube, and landing page. You never touch a camera.
Review management
every review answered, new ones surfaced
Shopify reviews replied to under your brand voice. G2, Capterra, Product Hunt submitted. Outreach sequences to surface new reviews.
02 Evaluation +
SEO content
2 to 4 posts/month, permanently indexed
Content that reaches merchants before they search for your app. Landing pages, use-case pages, comparison guides. Publishes once, keeps generating installs.
03 Understanding +
Video marketing for Shopify apps
demo, tutorial, onboarding, feature explainers
Demo videos, feature walkthroughs, onboarding tutorials. Goes on your listing, landing page, and YouTube. We scripted, recorded, and edited Left Foot’s product demo. The founder never touched a camera.
04 Retention +
Knowledge base and user guides
30 to 50 articles, help center + embedded in-app
Merchants uninstall in week one because they get stuck and find no help. A 30-to-50-article knowledge base turns that around. This is the single biggest lever on churn.
Uninstall rate improving after the knowledge base went live. Left Foot Software.
Project-based add-on: UX copy and pricing strategy
We audit the words merchants see that are not features: onboarding, empty states, error messages. Pricing model based on merchant behavior, not what competitors charge.
From first call to shipped work.
01
Book a discovery call
30 minutes. We review your app, listing, install curve, and top support tickets. If we can help, we tell you exactly what we would propose and what it costs.
02
We audit and propose
Specific deliverables scoped to your app. Listing rewrite, knowledge base plan, video brief, content calendar. No surprises once we start.
03
We build, you ship
Foundation phase: 6 to 8 weeks. We handle listing, docs, video, and content while your team ships features. Retainer kicks in for ongoing content, reviews, and support infrastructure.
You are a fit if your app looks like this.
Shopify app company that wants more installs, better activation, or lower churn
Active installs and some revenue, past the early experimental stage
High early churn you cannot fully explain
Support inbox stealing time from building
Multiple apps in portfolio, or plans to build more
Not the right fit: apps in the very early experimental stage, teams that already have Shopify-app-specific growth expertise in-house, or teams looking purely for paid ads management.
Pricing
Start where you need to.
Expand as you grow.
Foundation work is one-time. Ongoing is monthly. Most clients start both at once. Month-to-month, no lock-in contract, cancel anytime.
Foundation
$2,500 + one-time, per app
- App Store optimization rewrite
- Product demo video
- User guide library (30-50 articles)
- Landing page copy
Retainer
Most clients start here
$3,500/month, per app
- SEO content (2-4 posts/mo)
- Review management and outreach
- Directory submissions
- Support inbox drafts from knowledge base
- In-app UX copy updates
Embedded partner
$6,000 + /month, portfolio-wide
- All retainer deliverables across apps
- Website redesign
- Pricing strategy consulting
- Product strategy input
- Enterprise support expansion
Common questions
How is this different from a marketing agency?
A marketing agency runs campaigns across industries. We run a dedicated Shopify app growth practice: ASO, content, video, documentation, reviews, pricing. We know what moves installs and retention in the Shopify ecosystem because we work in it every day.
How much of my time does this require?
Heavy input at the start: we need to understand your app, your customers, and what you already know about why merchants install and uninstall. After the first few weeks, involvement stays light.
How long does the foundation phase take?
Six to eight weeks per app for ASO, user guides, product video, and landing page copy. Timeline depends mostly on how quickly you can give us product access and turn around content reviews.
Can you work across multiple apps?
Yes. The positioning and customer research for your first app largely carries over to the rest of your portfolio. Expanding is faster and cheaper than starting fresh each time.
What results can I expect?
Left Foot Software: uninstall rate improving, support load cut, app ranking #1 on Google for its category. All in 120 days. A separate client saw 3.25x more conversions from YouTube content vs blog over 12 months. Results depend on your starting point. The discovery call tells us what is realistic for your app.
How do we get started?
Book a 30-minute discovery call. We look at your app, your listing, and your install curve. If we can help, we tell you exactly what we would propose and what it would cost. If we cannot, we say so on the call.
Let’s growyour Shopify app.
30 minutes. We look at your app, find the biggest gaps, and tell you exactly where we would start. There is no pitch deck and no follow-up sequence.