Great apps. No one
knew they existed.
Left Foot Software had a multi-app Shopify suite and their flagship, GS1 Assistant, had 4.9-star ratings waiting to happen. No ASO, no docs, no content, no video. This is what 120 days changed.
GS1 Assistant
4.9 ★ on Shopify App Store
120 days
from zero to full non-technical layer
30-50
knowledge base articles published
6
workstreams delivered in parallel
The challenge
A great product with no one
handling anything outside the code.
Solo technical founder
Building and maintaining a multi-app Shopify suite. Every hour spent on non-engineering work was an hour not spent shipping features.
No positioning or marketing
App Store listings did the minimum. Functional titles, generic descriptions. Merchants who would have benefited from the apps scrolled right past them.
No documentation
No knowledge base, no help center, no onboarding guides. Merchants who installed got stuck and left. The founder became the documentation.
No support infrastructure
Reviews sat unanswered. Support was email, one question at a time, with the founder typing every reply from scratch.
Unexplained early churn
Install numbers looked fine. Retention did not. Something was going wrong in the first week but the founder had no visibility into what.
No pricing strategy
Free plan with no conversion path. Pricing set at launch and never revisited. No data on what merchants would pay based on actual usage.
What we did
Six workstreams. 120 days. Everything in parallel.
Discovery
App Store optimization rewrite
Title, subtitle, description, and search terms rebuilt around what merchants actually type into the Shopify App Store. The listing went from functional to persuasive. Now ranking #1 for "gs1 assistant" on Google with an AI Overview citation.
Discovery
Product demo video
We scripted, recorded, and edited a professional product demo. The founder never touched a camera. The video now lives on the App Store listing, YouTube channel, and landing page. It shows merchants exactly how the app works before they commit to installing.
Retention
Full knowledge base
30 to 50 articles covering every feature, edge case, and common support question. Published to the help center and embedded directly in-app. Merchants who get stuck now find answers without emailing support. This was the single biggest lever against week-one churn.
Conversion
Pricing strategy
Free plan removed entirely. Migrated to a credit-based model built around actual merchant usage patterns. Pricing matches what merchants actually get, not a number picked on launch day. The model gives merchants a clear reason to upgrade.
Discovery + Retention
Review management
Every Shopify review answered under the brand voice. Profiles submitted on G2, Capterra, and Product Hunt. Outreach sequences launched to surface new reviews from active merchants. Review velocity directly affects App Store ranking.
Ongoing
Product strategy input
Still involved after the foundation phase. Feature prioritization based on merchant feedback. Positioning calls based on what competitors miss. Not a consultant who disappears after the deliverables ship.
Results
What 120 days produced.
Week-one churn started dropping
Knowledge base went live, onboarding docs embedded in-app. Merchants stopped leaving in the first week.
The founder stopped doing everything
ASO, video, knowledge base, pricing, reviews, and product strategy all handled. Engineering work finally gets full attention.
Support emails stopped eating the day
Knowledge base handles the repeat questions. Support inbox drafts pulled from documented answers. No more being the documentation.
Ongoing retainer active
Foundation phase done. Monthly retainer now covers SEO content, review management, directory submissions, and strategy calls across all apps.
ASO in action: Google search results after our rewrite
Search: "gs1 assistant"
#1 result + AI Overview citation
Search: "gs1 app"
Top results, 4.9 ★ visible in SERP
Measurement
All results tracked via Google Analytics on install-button clicks. No vanity metrics.
Your turn
Your app deserves
the same treatment.
Book a 30-minute call. We look at your app, find the biggest gaps, and tell you exactly where we would start.
If your app has installs but nobody owns the non-technical side, this call is for you.
Book a discovery callNo pitch deck. No follow-up sequence. Just a direct conversation.