AI-native Shopify operations partner
We run the operationallayer of scaled Shopify stores.
At $5M+ revenue you need more than a developer and a theme. You need someone who knows what breaks at scale and builds the systems before it does.
$1.5M → $10M
one client’s revenue over 18 months
9 years
our longest client relationship, still running
14+
custom apps built inside client admins
These are the problems nobody talks about.
Everyone assumes it’s just how it is. None of this is “how it is.” You just haven’t had someone build the fix inside Shopify.
See what we’ve built →01
Your team spends half the day on work that doesn’t grow the business.
Orders, tagging, refunds, fraud checks, catalog updates. You keep hiring and the new people end up doing the same grunt work.
02
Someone changed a price and nobody knows who.
A brand calls about MAP pricing. You dig through Shopify logs. They don’t tell you enough. This happens every week.
03
Merchant Center keeps disapproving products.
Missing GTINs. Duplicate barcodes. An ingredient flagged in Germany. You fix 10, and 15 more pop up.
04
Selling in multiple countries but guessing which ones work.
Shopify analytics don’t slice it the way you need. Which countries are growing? Where are ads returning? You go with your gut.
05
Paying $500+/month for apps that do 70% of what you need.
The other 30% is workarounds, manual steps, or yet another app. Nobody has built something for your exact workflow.
06
There’s data in your store that nobody acts on.
Surfacing insights means spreadsheets and hoping someone reads them. Trends show up three weeks after they started.
US Supplements Brand
US nutraceuticals · 18-month engagement
$10M
Total revenue over 18 months.
Started at $1.5M. US and Canada only. Zero email revenue. Now selling in 50+ countries with email as a seven-figure channel.
51%
YoY Shopify growth
50+
countries, from 2
$1M+/yr
email revenue, from zero
100+
localized country subdomains. From one English site. Owner still only manages the US version.
30
Merchant Centers and ad accounts. Built from one master product feed. Each localized to currency and language.
$1M+/yr
email revenue. Klaviyo was sitting dormant. We warmed it over 6 weeks and built every flow from scratch.
400,000
compliance touchpoints. 100+ brands with MAP pricing rules, managed manually. Now automated from one screen.
$100K+
saved in one weekend. A vendor uploaded rupee pricing across the entire catalog. Daily backups meant full rollback in minutes.
Oracle ERP
fraud integration. High-risk orders automatically flagged and blocked before fulfillment. No manual review queue.
Market expansion
2 → 52
Every market gets a localized subdomain, currency, language, and its own Merchant Center feed. All built from one master catalog the owner never has to think about.
US, CA launch markets · every other tile is a market we opened
$34K
From one Easter campaign email. Single send.
Klaviyo was dormant when we arrived. We warmed the list over six weeks and built every flow from scratch. Email revenue is growing 25% year over year, and every email is double-digit sales.
Revenue per email send
Easter campaign
$34,000
Clearance email
$12,000+
Regular send
$10,000
Klaviyo campaign revenue, single sends. Clearance: expiring products at 10% off.
Read the full US Supplements Brand case study →UK Jewellery Brand
UK watches and jewelry · 50+ countries
9 years
One client. Still running.
Not a project. Not a retainer that got renewed once. Nine years of knowing exactly what the business needs, where it gets stuck, and what to build next. We scaled them from £1M to £5M+ across 50+ countries.
Read the full UK Jewellery Brand case study →Daily image processing time
Before
8 hours / day
After our app
15 minutes / day
97% time reduction. That team member now does work that actually matters.
Under 1%
Compliance error rate. Weekly GTIN and barcode health audits run automatically. Missing GTINs and duplicate barcodes get caught before Google flags them. Merchant Center disapprovals are nearly gone.
£1M → £5M+
Revenue across nine years. International expansion, feed infrastructure, and automation, built and run by the same team the whole way.
Custom tools inside your Shopify admin.
No app store installs. No monthly fees. Built for your exact workflow using Shopify Sidekick. 14+ apps across two stores.
97%
of daily processing time removed
Product Image Processor
One team member, 8 hours every day. Resizing vendor images, removing backgrounds, formatting everything for Google Ads. All done by hand.
8 hours to 15 minutes, fully automated. UK Jewellery Brand
400,000
compliance touchpoints, one screen
Market Exclusion Manager
US Supplements Brand
8,000 SKUs across 50 markets. Some products can’t legally ship everywhere. Toggling them one by one is not a system.
Under 1%
compliance error rate, disapprovals nearly gone
GTIN / Barcode Scanner
UK Jewellery Brand
Missing or duplicate barcodes getting products pulled from Merchant Center. With 1,000+ SKUs you can’t catch them by hand.
Full audit trail
who changed what, when: searchable
Staff Activity Monitor
Both clients
Teams grow, people change things, nobody tracks who did what. A brand calls about a MAP violation and you have nowhere to look.
30 seconds
revenue, top products, countries: one screen
Executive Dashboard
Both clients
Clicking through six Shopify screens every morning to get a picture of the business.
Zero manual steps
new products auto-tagged into Klaviyo flows
New Arrivals Auto-Tagger
US Supplements Brand
New products added but the email team is always a week behind on tagging them for campaigns.
Any country, instantly
revenue by country, source, and time range
Country Sales Dashboard
US Supplements Brand
Selling in 50+ countries with no quick way to see which are growing and which are stalling.
Built by us. Running in production.
Real screenshots from live Shopify admin installs
LLM Traffic Dashboard
Tracks which AI shopping surfaces (ChatGPT, Perplexity, Google AI) are sending traffic and converting. Built for US Supplements Brand.
Executive Dashboard
Revenue, top products, out-of-stock movers, and country breakdown in one screen. Replaces clicking through six Shopify reports every morning. Built for both clients.
Staff Activity Monitor
Full audit trail of every product, price, and order change, searchable by staff member, date, and action. Built for both clients.
LLM Readiness Scorecard
Scores every product in the catalog for AI shopping surface eligibility. Products with data gaps get skipped by ChatGPT and Perplexity. Built for US Supplements Brand.
Why merchants choose us over agencies.
Operators, not consultants.
10+ years inside real stores. Managing orders, fixing catalog data, scaling channels, handling peak-season chaos. We know what breaks when a store grows because we have been the ones fixing it.
Ops and growth, together.
Most agencies pick one lane. We combine both. Automate the grunt work, reinvest that time into growth. One client added $1M/year from email while cutting ops workload in half.
Infrastructure, not a vendor.
Once we’re managing compliance, fraud workflows, and catalog health inside your store, we’re not a line item. We’re the plumbing. The switching cost is high because the value is high. Our longest client has been with us for nine years.
AI-native from day one.
Shopify now integrates natively with ChatGPT and Claude. We’ve been building with Sidekick and Flow since they launched. While other agencies figure out what AI means for commerce, we’re already deploying it inside stores.
Zero risk. Here’s how we back that up.
- Everything stays in your store. Every app, workflow, and dashboard lives in your admin. Stop working with us and it all stays.
- No long-term contracts. Monthly retainer, cancel anytime. We earn it every month.
- You own the code. Sidekick apps are built in your admin using your account. They’re yours, not ours.
- Start with one project, not a long commitment. Pick one Quick Win. See how we work. Then decide if you want more.
- Transparent access. Staff or super admin. Every change logged. You can see exactly what was done and when.
You’re a fit if your store looks like this.
Not the right fit: stores under $1M, teams looking for a design or development agency, anyone who needs day-to-day paid ads management, or anyone expecting a free audit with no commitment.
Shopify Plus with $5M+ revenue and 5,000+ SKUs
Selling internationally, or planning to expand into new markets
Compliance requirements: MAP pricing, brand restrictions, or regulated products
Selling across 2 or more channels (Shopify, Amazon, eBay)
Team of 10 or more and your processes are starting to crack
You’re spending more time on operations than on growth
Operators who have been inside stores like yours for over a decade.
Our team works directly with merchants as a single point of contact for ops, infrastructure, and growth. We have scaled stores from local revenue to global operations, built $1M/yr email channels from nothing, managed 30 Merchant Center feeds across 30 countries, and connected Shopify to Oracle ERP, Glopal, Klaviyo, and international fulfilment networks.
UK Jewellery Brand has been a client for nine years. US Supplements Brand went from $1.5M to $10M while we were running their operational layer. This is not an agency where your store gets handed to someone who has never seen one at scale.
Managing 30 Merchant Center feeds, handling Google suspensions, setting up cross-border infrastructure, building Sidekick apps: that is nowhere close to being replaced by a merchant typing into ChatGPT.
SellOnTube team
How an engagement works.
01
Discovery call (30 min)
We look at your store, your current operational setup, and where the biggest bottlenecks are. We tell you upfront whether and how we can help.
02
Store and operations audit
We review your tech stack, feed infrastructure, integrations, and workflows. You get a prioritised list of what to fix, ranked by operational impact.
03
Scoped proposal
Clear scope, deliverables, and timeline. Quick Win projects start from $2,000. Retainers start at $3,500/mo. No vague commitments.
04
Build and hand over
We build, test, and document. Every app and workflow is handed over with documentation so your team can own it.
Pricing
Start small. Grow with results.
Pick one project first. See how we work. Then decide if you want more.
Quick Win
$2,000–$4,000 one-time
One-time project. One Sidekick app, one Flow automation, one feed repair. Delivered in 1 to 2 weeks. No commitment beyond that.
Discovery and Build
Best entry point
$3,500–$6,000one-time
Full workflow audit plus a scoped build. Best entry point for stores that don’t know exactly what they need yet.
Monthly retainer
$3,500–$6,000 /month
Ongoing ops, feed management, Klaviyo, new automations. Cancel anytime. Everything we build stays in your store.
Common questions
What size of Shopify store do you work with?
Best fit is Shopify Plus merchants doing $5M+ in annual revenue, 5,000+ SKUs, team of 10 or more. Below that, the investment in custom operational infrastructure typically does not pencil out. We’ll tell you honestly on the discovery call.
How is this different from a Shopify agency?
Agencies build and maintain stores. We handle the operational infrastructure underneath: feed management, ERP connectors, compliance automation, international expansion, custom Sidekick apps, and analytics. The work that does not fit neatly into a theme or a Shopify app.
What does Sidekick app development actually mean?
Shopify Sidekick lets us build custom apps that live directly inside your merchant admin. No App Store fees. No approval process. We build internal tools specific to your store: dashboards, exclusion managers, compliance monitors, staff logs. Each app goes through 4 to 15 rounds of refinement to reach production quality.
Can you work alongside our existing development team or agency?
Yes. Most agencies handle design, dev, or paid marketing. We do operational automation and internal tooling. No overlap. We have worked alongside in-house teams and existing agencies for multiple clients without friction.
What if something goes wrong during the engagement?
We run daily catalog backups with rollback capability. When a vendor uploads wrong pricing or a third-party app corrupts data, you recover in minutes. Our flagship client avoided an estimated $100K+ loss when a vendor uploaded rupee pricing across an entire catalog over a weekend.
How do we get started?
Book a 30-minute discovery call. We’ll look at your store, your current setup, and where operations are costing you time or revenue. If we can help, we’ll tell you exactly what we’d propose and what it would cost.
Run your store on systems built for its size.
30 minutes. We’ll look at your store, identify the biggest operational bottlenecks, and tell you exactly what we’d fix first.