Nine years.Our longest client relationship.
This is what a decade of operational partnership looks like: from £1M to £5M+, 8 hours of daily work automated to 15 minutes, and a compliance error rate under 1%.
- Client
- UK Jewellery Brand
- Industry
- UK watches and jewelry
- Engagement
- 9 years, active
9 yrs
active engagement
8h → 15m
image processing time
Under 1%
compliance error rate
50+
countries
The relationship
Not a project. Not a vendor. An operational partner.
UK Jewellery Brand sells luxury watches and jewelry in the UK and internationally. When they first came to us they were doing around £1M in annual revenue, selling on a handful of markets, and dealing with the operational friction that comes with a large, complex catalog.
Nine years later, we've scaled them to £5M+, expanded to 50+ countries, and built a suite of custom tools that handle compliance, image processing, staff accountability, and Google Shopping automatically.
The relationship works because we're embedded in how the business runs. We know the catalog, the supplier relationships, the compliance requirements, and the growth priorities. Every year we identify the next problem worth solving and build the system for it.
Revenue growth over the engagement
Start of engagement
£1M
Peak revenue
£5M+
5× growth across nine years of continuous operational work.
Chapter 01
8 hours of manual work. Automated to 15 minutes.
One team member spent 8 hours every working day on product images. Every vendor delivered images in different sizes, formats, and backgrounds. Each one had to be resized to the right dimensions, backgrounds removed, and formatted separately for Shopify listings, Google Shopping, and paid ads.
That's a full-time job for one person, producing nothing that grows the business. Just keeping the catalog in a usable state.
We built the Product Image Processor as a custom Sidekick app inside the Shopify admin. It ingests vendor images in any format, applies the transformation pipeline, and outputs correctly sized, correctly formatted images for every channel. Automatically. The entire workflow that took 8 hours now takes 15 minutes of review.
97%
time reduction. That team member now does work that actually matters.
Daily image processing time
Before
8 hours / day
After our app
15 minutes / day
Chapter 02
Merchant Center disapprovals. Nearly gone.
With ~1,000 active SKUs across 50+ countries, Google Merchant Center product disapprovals were a constant drain. Missing GTINs, duplicate barcodes, products flagged for ingredient restrictions in specific markets. Every disapproval is a product not showing in Google Shopping: lost revenue.
Fixing them manually meant someone monitoring a dashboard, identifying issues, chasing the right data, and updating records one by one. Mistakes got caught weeks after they happened, if at all.
The GTIN and Barcode Scanner we built runs weekly health audits automatically. It checks every SKU for missing or duplicate GTINs, flags issues before they reach Google, and generates a prioritised fix list. Compliance errors dropped to under 1%. Disapprovals are nearly gone.
<1%
compliance error rate
Before: high error rate
Regular Merchant Center disapprovals
After: under 1%
Weekly automated audits. Issues caught before Google flags them.
Chapter 03
Who changed what. Searchable.
As teams grow and more people have access to the Shopify admin, accountability becomes a real problem. A price changes. A product goes unavailable. An order gets incorrectly fulfilled. Shopify's native logs don't give you enough.
The Staff Activity Monitor captures every product change, price edit, and order action, searchable by staff member, date, and action type. When a brand calls about a pricing issue, the answer is there in seconds.
What's logged
- Product price changes: who, when, from what to what
- Inventory updates and out-of-stock events
- Order modifications and fulfilment actions
- Discount and promotion changes
- Staff login and access events
The actual app, running in production inside the client’s Shopify admin.
Chapter 04
Moving to Oracle ERP. In progress.
UK Jewellery Brand is currently migrating to Oracle ERP. We're managing the integration: mapping product data, syncing order flows between Shopify and Oracle, and ensuring the transition doesn't interrupt live operations.
ERP migrations are the kind of project that breaks stores when managed badly. Products vanish from feeds. Orders fail to sync. Price data corrupts. We've been in the store long enough to know every edge case.
Currently live
This engagement is active and ongoing. The Oracle ERP migration is in progress.
Nine years of work
What it adds up to.
9 yrs
active partnership
Ongoing. Not a project.
£1M+
revenue at start
Scaled to £5M+.
50+
countries
5 paid, 30+ organic.
97%
time saved
Image processing: 8h to 15 min/day.
Under 1%
compliance errors
Merchant Center disapprovals nearly eliminated.
1,000+
active SKUs
Managed across 50+ markets.
Want an operational partner like this? 30 minutes. We’ll tell you where we’d start.
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