Most B2B video fails because it lives on one channel. This playbook covers the 4-channel video stack, 12 video types mapped to the buyer funnel, and a 90-day plan to turn video into pipeline.
Most business channels stall after 10 videos because they skip phases. The 4-phase growth model maps your first 20 videos through year two, with specific metrics and content types for each stage.
A repeatable 5-point framework for analyzing YouTube competitors. Identify real rivals, reverse-engineer their keywords, find content gaps, and benchmark metrics that matter.
YouTube autocomplete reveals what your buyers type before purchasing. The alphabet soup technique, buyer-intent filters, and 30+ B2B seed keywords to start with today.
Organic YouTube generates B2B leads at $5-15 CPL after ramp-up. LinkedIn Ads cost $50-150. Google Ads run $30-80. The real difference: YouTube compounds while ad spend vanishes overnight.
Your video has 5,000 views but you have no idea if it ranks for anything buyers search. Three methods to check your YouTube video ranking, from a free 2-minute incognito test to automated weekly tracking with a dashboard template.