Free Tool · For Shopify App Developers
Shopify App Store Listing Grader
Find out what's costing you installs. 30+ checks against Shopify's listing rules and the patterns top-rated apps use.
Free · No account needed · Takes ~15 seconds
Checks 30+ rules including character limits, keyword placement, media, and compliance.
Your Pre-Submission Checklist
These rules require a human eye. Check them before updating your listing.
Want us to rewrite your listing?
We rebuilt the GS1 Assistant listing from scratch. It's now #1 on Google and 4.9 stars on the App Store.
How It Works
Paste your URL
Enter your Shopify App Store listing URL. We fetch your listing data directly from the public page.
We check 30+ rules
Your listing is graded against Shopify's official requirements and the patterns that top-rated apps use. Structure and copy quality are scored separately.
Get your fix plan
See your score, every issue ranked by impact, and a prioritized fix plan. Make changes, come back, and re-grade to track improvement.
What We Check
Every listing is graded across two tiers. Structure (30% of your score) checks whether the basics are in place. Quality (70%) checks whether your copy actually converts.
Search Visibility
Keywords in your app name, intro, and SEO fields. Category assignment. Consistency across listing sections. This is how merchants find you in the App Store.
Screenshots & Video
Screenshot count, alt text quality, demo video presence, and demo store link. Shopify requires a demo screencast. Screenshots are the primary visual conversion driver.
Listing Copy
Character limits, description depth, benefit-led intro, feature count. Whether your description explains outcomes or just lists features. This is the most important section for conversion.
Shopify Rules
Compliance checks from Shopify's official listing requirements. Superlative claims ("best", "#1"), promotional stats in your intro, and description structure rules that could get your listing flagged.
Install Triggers
Free plan or trial availability, pricing transparency, and Built for Shopify badge status. Free plans earn better search impressions. Transparent pricing builds merchant trust.
Standout Score
Buzzword density, generic language detection, readability, and copy distinctiveness. Flags filler words and cookie-cutter descriptions that make your listing blend in with every other app.
Why Listing Quality Matters
Your App Store listing is the first thing merchants evaluate. A weak listing loses installs to competitors with better copy, even if your app is better.
Most developers build a great product and write their listing in 20 minutes. The listing becomes the bottleneck. Merchants scan 5-10 apps and click 1-2. If your intro, screenshots, or description don't convert that scan into a click, nothing else matters.
This tool shows you exactly what to fix, in order of impact on installs.
Who Is This For
Shopify app developers launching a new app and want to get the listing right before going live
Founders with a live app who aren't getting the installs they expected and want to diagnose why
App marketing teams running ASO and need a quick audit before publishing listing changes
Anyone comparing their listing quality against what top-rated apps in their category do differently
This tool grades your listing's quality, not your app's success. Apps with strong brand recognition may convert well despite listing gaps. The score measures how well your listing is written and structured, not how well your product performs.
Related Tool
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FAQ
What does this tool check?
30+ rules across 6 categories: Search Visibility, Screenshots & Video, Listing Copy, Shopify Rules, Install Triggers, and Standout Score. Each check maps to Shopify's official listing requirements or evidence-based ASO practices that drive installs.
How is the score calculated?
Your score has two parts. Structure (30 points) checks whether the basics are filled out correctly. Quality (70 points) checks whether your copy is effective. Quality drives most of your score because listing completeness is table stakes, but copy quality is what converts. Every check is transparent and explainable.
Is this completely free?
Yes. Grade your listing, see your full score breakdown, and view all issues found. The detailed prioritized fix plan requires a business email. No credit card, no account needed.
Is my listing data stored?
Results are cached for up to 6 hours to speed up re-grades. Anonymized score data helps improve the tool over time. Your listing URL and email are never shared with third parties.
Can I re-grade after making changes?
Yes. Update your listing, come back, and grade again. The tool detects content changes and runs a fresh analysis automatically, even within the cache window. You can grade up to 5 listings per day.
What's in the full fix plan?
Up to 7 prioritized fixes ordered by impact on installs. Each fix includes the specific issue, a concrete action to take, and a structural pattern you can follow. The plan starts with compliance risks (things that could get your listing flagged) and then covers growth opportunities (things that directly increase installs).
How accurate is the scoring?
Structure checks (character limits, media counts, compliance rules) are deterministic and 100% accurate. Quality checks (benefit-led copy, distinctiveness) use AI analysis calibrated against Shopify's official documentation. Scores may vary by 3-5 points between runs due to the AI component. The overall ranking and diagnosis are consistent.
What if I disagree with a finding?
Some quality checks involve judgment. If a finding doesn't apply to your situation, skip it and focus on the ones you agree with. The numbered priority order helps you pick the highest-impact changes first. Fix what matters, ignore what doesn't.
Save your report
Enter your business email to get a permanent shareable link to this report. Share it with your team or revisit anytime within 30 days.